All work
LazRun 2025
Partnership coordination for a branded running event.
- Client
- Lazada
- Year
- 2025
- Category
- Other Projects
Background
A branded running event created to build community engagement while delivering integrated sponsorship value and cross-partner brand exposure.
Scope of work
3 areas I was responsible for on this project.
- Sponsor partnership alignment and benefit planning
- Sponsorship delivery coordination and execution
- KPI tracking and post-event reporting
Achievements
- Met sponsor KPIs with 20K+ impressions per partner
- Full delivery of agreed sponsorship benefits
- Impressions per partner20K+
The work
2 pieces from LazRun 2025
