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Welcome to my portfolio.Campaigns, content and the numbers behind them.

(2026)

Cao Lan Anh, Campaign ExecutiveLan Anh

Cao Lan Anh seated by a wooden door, wearing a red top and denim overalls
View work Contact
  • Lazada
  • FPT Long Châu
  • Central Retail
  • Tmall on Lazada
  • Chạm Media
  • LazRun
  • Samsung
Cao Lan Anh seated by a wooden door, wearing a red top and denim overalls

Cao Lan Anh

Campaign Executive, Central Retail (CRC)

My journey in marketing started from an interest in communication, creativity, and understanding audience behavior. I've worked on social media and campaign projects, where I developed a growing interest in strategic thinking and content development.

I'm excited to keep learning, improving, and creating meaningful work along the way.

Education

  • Bachelor of Marketing

    2021 - 2025

    Ho Chi Minh Open University

    • GPA 3.88 / 4.0
    • Full 4-year scholarship for academic excellence

  • Top 20, Marketing On Air 2023

    2023

    Marketing MGC, NEU

  • Top 5, In Your Eyes 2024

    2024

    FTU News, FTU

Experience

  1. Campaign Executive

    06/2026 - now

    Central Retail (CRC)

    Current role

  2. Social Media Associate

    06/2025 - 05/2026

    Lazada Vietnam

  3. Social Branding Analyst (Freelance)

    05/2024 - 05/2025

    Lazada Vietnam

  4. Marketing Trainee

    01/2025 - 04/2025

    FPT Long Châu

Expertise

Software skills

  • CapCut
  • Canva

Proficient in

  • Google Workspace
  • Microsoft Office
  • Meta Business Suite

Marketing & Communication Skills

6 results

  • Campaign Management
  • Campaign Operation
  • Content Development
  • Brand Planning Strategy
  • Marketing Research
  • Data Analysis (SPSS, SmartPLS)

Selected work

Four campaigns for Lazada and FPT Long Châu, from the first idea to the numbers after launch.

LazadaProject Management2025

Sweet stunt to sweet deals

D11 Sale: DOOH teasing, a TikTok Challenge and LazLive, under one sweet idea.

Best-price perception
+9pts
Best-price perception
Challenge participants
8,000+
Challenge participants
Trending TikTok hashtags
3/3
Trending TikTok hashtags
Read case: Sweet stunt to sweet deals
LazadaProject Management2025

Tmall lands on Lazada

A D10 campaign mixing modern aesthetics with Vietnamese cultural insight.

Reach in 10 days
15.6M
Reach in 10 days
Mentions vs competitor
3x
Mentions vs competitor
Read case: Tmall lands on Lazada
LazadaCreative Content2026

Xoay Vòng Tết Lộc

Tet sale: creator storytelling and community amplification.

Earned media posts
340+
Earned media posts
Mentions in 30 days
28.3K
Mentions in 30 days
Read case: Xoay Vòng Tết Lộc
FPT Long ChâuProject Management2025

Launching Synagis

An RSV-awareness healthcare launch for parents of high-risk infants.

Vaccination target met
KPI
Vaccination target met
Read case: Launching Synagis

Results

Selected outcomes from Lazada campaigns I worked on, 2025 to 2026.

  • 35.2M

    Impressions on Tet Meta Ads

  • 15.6M

    Reach for the Tmall launch

  • 8.8M+

    D11 post engagements

  • 28.3K

    Tet campaign mentions

Meta Ads D11 & D12

Lazada, 2025. Facebook and Instagram.

High engagement volume while maintaining low frequency, indicating reach expansion rather than repetitive exposure.

View case study

D11

Performance

Post engagements
8.8M+
Impressions
30.8M+
Reach
16.1M
Frequency
~1.9

D12

Performance

Post engagements
5.1M+
Impressions
23.6M+
Reach
12.8M+
Frequency
~1.8

ProposalCollection(2025-2026)

Five campaign proposals for Lazada and FPT Long Châu, from timeline and phasing to channel roll-out.

  1. Lazada 10.10 sale campaign plan showing awareness and conversion phases across key, outreach and owned channels

    Lazada2025

    D10 Sale Campaign Proposal

  2. Communication timeline for the FPT Long Chau "Thang Tu Noi That" April campaign

    FPT Long Châu2025

    Tháng Tư Nói Thật Campaign Proposal

  3. Communication plan roadmap for the Synagis RSV launch at FPT Long Chau

    FPT Long Châu2025

    Synagis Launching Communication Plan

  4. Overall D11 campaign plan for Lazada 11.11: weekly phases, Sweet Guy stunt, edible billboard and livestream

    Lazada2025

    D11 Sale Campaign Proposal

  5. Social roll-out plan timeline from the Tet Lazada 2026 campaign proposal

    Lazada2026

    Tet Campaign Proposal

Design & EditSocial post & internal design

Selected social posts and videos I edited and designed, created to quickly adapt to trends and real-time content needs.

Lazada 2025

  • 11.11 trend video

  • 9.9 trend video

  • 9.9 trend video

  • Lazada 11.11 social post with the inflatable mascot holding a Vifon pho deal sign

    11.11 social post

01 of 04

Creatives planned and edited from idea to final visual

Social post design, Internal design, Course promotion visuals.

Chạm Media, 2023-2024

  • Cham Academy Tet promo for a phone product-photography course with behind-the-scenes shots
  • Nam Xanh x Cham "From sketch to final images" Tet gift box design post
  • Cham Academy tips post on lighting characteristics in photography
  • "Hoc lien xai ngay" Facebook post for the Cham product mobile photography course
Mobile screenshot of the CHAM media studio Facebook page promoting product mobile photography

All work

13projects

Lan Anh sitting on sunlit grass with arms outstretched (landscape crop)

If you're looking for a marketing professional with a strong blend of strategic thinking, creativity, and performance-driven execution, I would welcome the opportunity to contribute to your team.

ctlananh.work@gmail.com
+84 928 740 296