All work
Meta Ads Tet
Traffic and consideration across Facebook and Instagram for Tet.
- Client
- Lazada
- Year
- 2026
- Category
- Media Planning
Background
A Tet campaign optimized to drive traffic and user consideration across Facebook and Instagram.
Scope of work
3 areas I was responsible for on this project.
- Led paid media planning and execution for activations (FB and IG)
- Oversaw targeting strategy and budget distribution
- Drove performance improvements through ongoing optimization
Achievements
- 45.88K link clicks at a CPC of $0.31
- Healthy CTR (1-2%) with controlled frequency (1.91)
- 35.2M impressions and 15.3M reach
- Link clicks45.88K
- CPC$0.31
- Impressions35.2M
- Reach15.3M
The work
1 piece from Meta Ads Tet
