All work
Xoay Vòng Tết Lộc
Tet sale: creator storytelling and community amplification.
- Client
- Lazada
- Year
- 2026
- Category
- Creative Content
- Credit
- with Dinosaur team
Background
A Tet social-led campaign built around creator storytelling and community amplification to spread festive spirit and drive users to the Lazada app.
Scope of work
2 areas I was responsible for on this project.
- Tet campaign ideation and core creative idea
- Creative concept development and copywriting
Achievements
- 340+ posts of earned media
- 28.3K mentions (Jan 10 - Feb 10)
- Earned media posts340+
- Mentions in 30 days28.3K
The work
3 pieces from Xoay Vòng Tết Lộc
