All work
Chổi ơi!!
D12 sale: turning 'sweeping deals' into a broom-led social story.
- Client
- Lazada
- Year
- 2025
- Category
- Creative Content
- Credit
- with Dinosaur and ICON team
Background
A D12 social-led campaign built around a broom-inspired creative concept, turning "sweeping deals" into a social story that drives participation and shopping during the mega sale.
Scope of work
3 areas I was responsible for on this project.
- D12 campaign ideation and core creative idea
- Social content planning and trend-led posts
- Key visual consistency and trend adaptation
Achievements
- Trend-led posts including Lazada Wrapped and Color of the Year
The work
5 pieces from Chổi ơi!!
