Launching Synagis

An RSV-awareness healthcare launch for parents of high-risk infants.

Client: FPT Long Châu
Year: 2025
Category: Project Management

FPT Long Chau key visual for Synagis RSV prevention for premature infants, with newborn feet

Background

An integrated healthcare campaign supporting Long Châu's launch of Synagis, designed to raise RSV awareness, educate parents of high-risk infants, and reinforce Long Châu as a pioneer in delivering rare and advanced treatments in Vietnam.

Scope of work

2 areas I was responsible for on this project.

Led social planning for the campaign launch and cross-team integration
Structured content pillars spanning PR, disease education, testimonials and brand communication

Achievements

Strengthened RSV awareness and solution credibility among target parents
Achieved vaccination KPIs aligned with campaign objectives

Vaccination target metKPI

The work

4 pieces from Launching Synagis

RSV symptom education post from FPT Long Chau featuring a sick infant

PR post shared by FPT Long Chau showing a family consultation at a pharmacy clinic