All work
Tháng Tư Nói Thật
A social-led April campaign built on the 'month of telling the truth' insight.
- Client
- FPT Long Châu
- Year
- 2025
- Category
- Project Management
Background
A social-led April campaign tapping into the "Tháng Tư Nói Thật" cultural insight, designed to generate buzz, accelerate promotional sales, and elevate Long Châu's positioning in health and wellness.
Scope of work
3 areas I was responsible for on this project.
- Campaign ideation and promotion scheme planning
- Owned channel strategy and execution
- Social content development and copywriting (40+ posts across promotion and health education)
Achievements
- Strengthened brand awareness through integrated promotional and educational content
- Posts written40+
The work
3 pieces from Tháng Tư Nói Thật
