All work
Tmall lands on Lazada
A D10 campaign mixing modern aesthetics with Vietnamese cultural insight.
- Client
- Lazada
- Year
- 2025
- Category
- Project Management
Background
A locally driven D10 campaign combining modern aesthetics and Vietnamese cultural insights, while marking the launch of Tmall (Taobao Mall) on Lazada to introduce premium cross-border brands.
Scope of work
4 areas I was responsible for on this project.
- Outreach strategy planning aligned with the campaign concept
- KOL booking and asset utilization
- Community briefing and activation for 10.10 Sale amplification
- KOL / KOC and community booking to announce the Tmall launch
Achievements
- Drove awareness and social buzz for the Tmall launch during D10
- 15.6M reach and 3x more mentions than the competitor
- Reach in 10 days15.6M
- Mentions vs competitor3x
The work
8 pieces from Tmall lands on Lazada
