All work
Sweet stunt to sweet deals
D11 Sale: DOOH teasing, a TikTok Challenge and LazLive, under one sweet idea.
- Client
- Lazada
- Year
- 2025
- Category
- Project Management
Background
Lazada's D11 campaign aimed to build intrigue and talkability for the 11.11 Biggest Sale through "Taste the Sweetest Deals", a multi-channel activation combining DOOH teasing, on-ground experiences, social engagement, a TikTok Challenge and LazLive.
Scope of work
5 areas I was responsible for on this project.
- Campaign ideation and mechanics for the TikTok Challenge
- TikTok effect concept and visual planning
- KOL / KOC booking for TikTok Challenge amplification
- Owned channel content planning for the D11 sale
- Ad boosting and performance management
Achievements
- Improved best-price perception by 9 pts (BHT)
- First time hitting all 3 trending TikTok hashtags, with 8,000+ users joined
- Best-price perception+9pts
- Challenge participants8,000+
- Trending TikTok hashtags3/3
The work
6 pieces from Sweet stunt to sweet deals
